Tools & Resources (Coming Soon)

About homegrown leadership

Helping families lead with clarity and confidence at home.

Leadership begins at home

The Most Important Team You’ll Ever Lead Is at Home

Homegrown Leadership is for high performing professionals bringing the same skills they use at work into their homes so family life feels calmer, clearer, and more connected. This work is practical, grounded, and built for real households, not theory.

Who We Are For

Homegrown Leadership is built for parents and partners who already lead in other areas of life and want to bring that same clarity and steadiness into their homes.

What We Do

We provide practical tools, coaching, and workshops that help households reduce stress, improve communication, and build leadership habits that work in real daily life.

Why Homegrown Leadership

This work is grounded in lived experience, not theory. The approach is realistic, adaptable, and designed to create lasting change, not quick fixes or rigid systems.

services overview

leadership begins at home

Everything offered through Homegrown Leadership is practical, grounded, and built for real households, not theory.

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Workshops

Interactive sessions for organizations and groups focused on leadership at home and practical family systems.

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Speaking

Engaging talks focused on leadership at home, healthy family dynamics, and practices that build stronger households.

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Frameworks

Simple systems & tools that help households reduce friction, build trust, and create shared responsibility.

about joe larussa

Founder, HomeGrown leadership

I was crushing it at work…earning promotions, a patent, and industry recognition in my role as an automotive engineer.

Meanwhile, at home it was chaos. After getting married and becoming a father, it became more and more difficult to live with winning at work while losing at home.

Then, I got swept up in an industry downturn and found myself without a plan to keep my household healthy and thriving. I decided that day to use all the tools, training, and strategies that made me successful at work to lead better at home, where it mattered most. Instead of hanging up my skills like a jacket when I arrived home, since 2017 I’ve used them to build strong communication, shared goals, and build my household into a community beacon.

Now, I’m a small-city mayor, entrepreneur, and guide helping frustrated and overwhelmed spouses and parents become strong and confident household leaders through HomeGrown Leadership.

I love helping other households become more intentional, strengthen their balance sheets and profit/loss statements, and build the kind of relationships that improve resiliency:

  • Defining household Mission, Vision, and Values.
  • Identifying roles and responsibilities for the “team”
  • Building the next generation of leaders
  • Improving communication and expectation-setting
  • Creating a plan for financial performance and capital allocation
  • Organizing to reach a household, neighborhood, or community goal
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If you’re ready to turn your household into a high-performing organization, I’d be honored to help.

View our family charter as an example of how leadership tools translate into everyday family life.

Get Started

Let’s build leadership that lasts

Whether you are looking for a workshop, speaking engagement, or coaching experience, the next step starts with a conversation.